Why Should You Always Warm-up Your New Email Account?

It sounds like an absolute catastrophe to come up with that perfect B2B cold email to only end up in a potential client’s spam folder or worse, never reach their inbox at all. In such cases, you not only lower your chances of making the sale of your life but also get your company’s domain blacklisted. However, the good thing is that there are ways to prevent this from happening and email warm-up comes in handy.

Before starting your mailing activity and launching large volume cold email campaigns, email warm-up becomes the most important thing you should do. In order to reach thousands of recipients, the email travels through a spam filter, which might prevent the email from reaching the recipient’s inbox. It results in low email open rates and decreased sender reputation, which will eventually lower the performance of your future campaigns. Before launching your campaign you might want to look at these email warm-up tips and ways how to improve your reputation.

Send Manual Emails and Get Replies

You can start the email warm-up process by sending manual emails to your friends or colleagues. However, you have to make sure they will be replying. You might want to start sending 10–20 emails a day and slowly increase the number of emails sent each day. Usually, such type of email warm-up takes about 2–4 weeks. The longer the email address is being warmed-up, the lower the chance of it being blacklisted. Here’s how you should manually warm it up.

Week 1: 10 to 20 emails per day
Week 2: 20 to 40 emails per day
Week 3: 40 to 80 emails per day
Week 4: 80 to 100 emails per day

Also, it’s important to send emails to various email domains such as Yahoo, Gmail, iCloud, AOL, etc. It will improve your sender reputation for all the email service providers.

Automate the Email Warm-up

Despite being a great way to build sender reputation, email warm-up is a time-consuming activity when done manually. The good thing is that it can be automated using Lemlist — a cold email outreach tool that offers automatic email warm-up service. It not only saves you time but also makes sure your emails are not categorised or placed in spam inbox.

Volume of Emails

Start small and work your way up. If you have never sent hundreds of emails before, don’t start sending 300 emails all of a sudden on the first day of your campaign. Otherwise, you might get in trouble and damage your reputation or get blacklisted. Increase the daily volume of emails consistently. It’s also advised to send no more than 200 emails per sender per day. If you still need many emails to be sent, it’s better to have several senders.

Use Another Domain

If you have a newly created website under a fresh domain, you might also consider choosing another similar domain for your cold outreach campaigns. In this way, you will not risk putting your whole company’s domain in the blacklist. For example, change your company’s domain from jondoe.com to jondoe.io, or something similar.

However, despite the new domain, you should still take time to warm-up the email address you will be using for your campaigns. Every single newly created email account must be warmed-up before the campaigns are launched.

Use Verified Email Addresses

In order to keep a good sender reputation, you should send emails to verified email addresses only. It means that you should never purchase email lists with no proof that the list has verified-only email addresses. Sending emails to unverified email addresses can eventually increase your bounce rate and damage sender reputation.

Avoid Spam Words

One more great way to end up being blacklisted is using so-called spam trigger words in your subject lines. By all means avoid words such as — bonus, free, urgent, amazing, etc. Autopilot has put up a great list of spam trigger words you should never use in your campaigns.

That’s it! Keep your emails warm and have fun with your cold outreach campaigns!

Enjoyed the tips or need more advice? Don’t hesitate to contact me on LinkedIn.

Best,

Aiste